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Corporate Venturing 101

Global Corporate Venturing has published Corporate Venturing 101, a practical guide to setting up and running a corporate venturing unit.

Subjects covered include: 

  • How to set measurable financial and strategic goals.
  • Elements in effective IP strategy
  • The pros and cons of setting up an external unit compared with in-house operations investing from the balance sheet
  • Compensating staff and keeping corporate entrepreneurs happy
  • Succeeding with innovation
  • Marketing your fund
  • Alliances in cross-sector innovation
  • Best practice for corporate venturers sitting on portfolio boards
  • 8 tips for wise investing
  • Questions corporate venturers should ask of VCs
  • How to retain value in portfolio companies

Who is it For?

  • Companies considering getting into corporate venturing. Understand the different structures you could adopt, how to set realistic and measurable objectives and learn how other successful companies do it.
  • Individuals who are new to corporate venturing and want an "all you need to know about CV" introduction. Perhaps you have new people on your team who would benefit.
  • Seasoned veterans looking for an update on the landscape, best practices in other companies and the latest thinking from leading corporate venturers, academics and advisors including Mark Radcliffe at law firm DLA Piper, Heidi Mason at advisory firm the Bell Mason Group, Brad McManus at Panasonic Venture Group and Gary Dushnitsky of London Business School.
  • Firms with clients or prospects in the corporate venturing space. Learn who's doing it, how and why so that you can have informed conversations with them.

How to Order

This 45-page pdf 'how to' guide is priced at £495 ($750).  

Or, even better, subscribe to Global Corporate Venturing and we'll send you the guide for FREE! A basic subscription license is £1,250 ($1,995) for 12 months and gives up to two staff access to, the monthly magazine sent as a pdf, weekly news ezines and invitations/discounts to events. For more information on subscriptions or to subscribe click here or contact Tim Lafferty,  +44 7792 137133. 

Detailed Table of contents

Editorial: Corporate starting points - James Mawson, Editor of GCV

Comment: Why corporations look to their innovation toolkits - James Mawson

Who Does It?

  • Venture lifecycles lengthen - Gary Dushnitsky, London Business School
  • Exciting Times Lie Ahead - Marco da Rin, Tilburg University
  • Is the Venture Capital Model Broken? - Stephen Kaplan, University of Chicago's Booth School of Business and Josh Lerner, Harvard Business School

How is it Organised?

  • Financial Aims and Metrics and Strategic Objectives - Brad McManus, Panasonic Venture Group
  • Measuring the Strategic Value of Venturing Deals - Johann Jakob Napp, University of Cambridge
  • Compensating Corporate Venture Capitalists - Gary Dushnitsky, LBS and Zur Shapira, New York University
  • Riding the Fifth Wave - Heidi Mason, Bell Mason Group
  • License to Create: Keeping Corporate Entrepreneurs Happy - Robert Hisrich, Thunderbird School of Global Management
  • Alliances in Cross-Sector Innovation - Norma Watenpaugh and Mary Tate, Phoenix Consulting Group
  • Succeeding with Corporate Innovation plus Elements in Effective IP Strategy - Mark Radcliffe, DLA Piper
  • Your Brand of Venturing - Jennifer Jones, Jennifer Jones & Partners
  • Gaining a Competitive Edge - Byron Dailey and Steve Yentzer, DLA Piper
  • Best Practices for Corporate Investors Serving on Boards of Portfolio Companies - Mark Radcliffe, DLA Piper

How Do You Invest?

  • Questions Corporate Venturers Should Ask a VC - Erik Sebusch, CMEA Capital
  • Eight Tips for Wise Investing - Robert Ackerman, Allegis Capital
  • Chasing the Rabbit: Deal Origination Best Practice - David Teten, ff Venture Capital and Chris Farmer, General Catalyst Partners
  • Will the Robots Take Over from Human Instinct? - Thomas Thurston, Growth Science International
  • How to Retain the Value in Portfolio Companies - Scott Shane, Case Western Reserve University

How To Order Your Copy

Email or call +44 7792 137133.


Buy Now