Secrets of the MoneyLab
Secrets of the MoneyLab: How understanding people will increase your profits
Sensational
books like Freakonomics, Nudge and Predictably Irrational have
introduced behavioural economics to the world, and shown us that human
behaviour follows predictable patterns.
But how do you take these radical ideas and apply them to your business? How do you make money from them?
Kay-Yut Chen started the first experimental economics laboratory inside a corporation at Hewlett-Packard to answer exactly these questions, and to explain why people really do the things they do.
He packs Secrets of the Moneylab with insights into the invisible forces controlling the world of business, including the desire for fairness, the power of reputation, and the human knack for playing the system. These findings, which often defy conventional wisdom and traditional economic theory, will help you engineer your business for success.
Kay-Yut
Chen leads HP's experimental economic laboratory - the first such lab
at any company. His research has featured in Newsweek, Financial Times,
and The Wall Street Journal.
Marina Krakovsky is a journalist who writes about science and business.
Her credits include The Washington Post and The New York Times.
October 7, 2010
Portfolio Penguin
#14.99
9780670919444
