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9 October 2012

Brandscreen negotiates $11.2m B round

Macquarie Capital led the Series B round for advertising technology company and Facebook partner Brandscreen, which closed at $11.2m.

Author: Joanne Faulkner, reporter

Australian-based Brandscreen, a provider of real-time media trading technology which connects media buyers and trading desks, has closed its Series B round of funding at $11.2m. The funding was led by the Australian-based investment bank Macquarie Capital Group, which has $339bn under management, and saw participation from SingTel Innov8, the corporate venturing fund of Singapore Telecommunications and Southern Cross Venture Partners. Brandscreen is part of the Facebook exchange, an ad exchange launched by the social networking site, which just hit a billion users, that enables advertisers and agencies to bid for ad space on Facebook.