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12 February 2018

Cardlytics carts in $70m from IPO

The purchase data analytics platform, which is backed by Aimia and Fidelity Information Services, had raised almost $210m in venture financing.

Author: Robert Lavine, News Editor

Cardlytics, a consumer purchase data platform backed by marketing and loyalty analytics provider Aimia and financial technology provider Fidelity Information Services (FIS), secured $70.2m when it went public on Friday.